Colors are often associated with feelings, emotions, or memories in peoples minds so when they see something that is a certain color it will automatically be associated with whatever that color represents to them whether the actual advertisement or website has anything to do with it at all. Having the right colors on a website can make or break a viewers interest just based on the color itself. I really hate red and reddish colors, they are associated with anger and hatred and they give me a headache if i stare at them too long.
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